Voices for Freedom: Introducing Eve Lugg and Albie Amankona
Today, Fighting for a Free Future launches Voices for Freedom. Each Voice for Freedom will be an advocate for liberty, fighting for freedom and free markets. Let's fight for a free future, together.
Fighting for a Free Future is pleased to announce the launch of Voices for Freedom.
We are excited to introduce two exceptional voices who embody our mission: Eve Lugg and Albie Amankona. They will be advocates for liberty, pushing for the principles that should guide British politics towards a free future. You will see them across all things Fighting for a Free Future - from Voices for a Free Future columns to FFF events to appearances on The Insurgency and Counter-Insurgency podcasts - and in further print and digital media, fighting for freedom and free markets.
Meet Our Voices for Freedom
Eve Lugg served as Special Adviser (SpAd) in the Cabinet Office and brings with her great experience in policy and comms, as well as knowledge of how Whitehall really operates. With her experiences navigating the corridors of Westminster, Eve brings an understanding of how and why our institutions fail us, and what must be changed for freedom and prosperity to flourish.
Albie Amankona is a media commentator and financial analyst who you will have seen in one of his regular appearances across broadcast media, including Sky News, Times Radio, ITV, and LBC. Albie is the co-founder of Conservatives Against Racism for Equality (CARF) and a member of the Conservatives LGBT+ National Executive. He writes regularly for ConservativeHome, bringing a thoughtful lens to difficult cultural, economic and political issues. He can be followed on X through @albieamankona.
What to Expect
Eve and Albie will be regular fixtures across the FFF ecosystem:
Monthly appearances on The Counter-Insurgency podcast - The latest episode, Jenrick Joins Reform, Trump Targets Greenland, with Albie, is available now on our YouTube Channel, Spotify podcasts, and Apple podcasts.
Monthly columns bringing their latest analysis of British politics and global affairs:
Eve’s column debuts tomorrow (first Thursday of each month)
Albie’s column launches next Thursday (final Thursday of each month)
Appearances on The Insurgency with Steve Baker podcast - Albie recently joined as guest host for our first episodes of Season 2, featuring our guest, Shadow Business and Trade Secretary, Andrew Griffith MP.
A Word from our Voices for Freedom
Albie Amankona
I am joining Steve Baker’s Fighting for a Free Future because the British right has broken faith with the country it inherited. It has treated Britain not as a civilisation to be sustained and handed on, but as an administrative unit to be managed until something else replaces it. In doing so, it has abandoned the central conservative insight: that freedom survives only where people accept obligations to institutions, traditions, and one another across generations.
For decades, the Conservative Party governed as though inheritance were an inconvenience rather than a responsibility. It spoke of markets while expanding the state, of sovereignty while weakening borders, of cohesion while refusing to act decisively on immigration or integration. It grew uneasy with Britain’s history and culture, as if national continuity itself were a source of embarrassment. Reform UK has rightly sensed the anger produced by this dereliction, but anger alone cannot restore what has been neglected. A nation is not rebuilt through protest, but through purpose.
This matters because Britain still produces leaders who understand that something precious is being lost. Figures like Kemi Badenoch and Nigel Farage speak to instincts many Britons retain: that a country is an inheritance, not a hotel; that defence is a duty, not a line item; that borders are an expression of collective self-government; and that those who come here are owed clarity about what it means to belong. But instincts cannot endure without support. Without a movement capable of carrying these ideas through institutions and time, leaders are either absorbed by a system that resists change or left outside it altogether.
Fighting for a Free Future exists to recover a sense of obligation where it has been eroded. It seeks to rebuild the moral and intellectual foundations of a free society, to speak plainly about patriotism, sovereignty, borders, and cultural continuity, and to prepare the ground so that renewal is deliberate rather than forced by crisis.
I am joining because Britain’s future depends on whether those who benefited from its inheritance are willing to act as its stewards. Freedom is not self-sustaining. It must be defended, renewed, and handed on.
Eve Lugg
The UK faces ever-mounting pressure and existential threats to the liberty, opportunity and prosperity that generations before me worked so hard to build. The weight of a bloated state, unsustainable public spending, and a political class too timid to confront difficult trade-offs has left many feeling that their futures are uncertain at best.
A free future means a society where we are empowered to shape our own lives, rather than being governed by a state that thinks it knows best, and even when it knows it doesn’t, removes a citizen’s right to choose. It means free markets that reward endeavour, competition as the driver of progress and a culture of individual responsibility.
Since lockdowns, I’ve been particularly aware of a shift in how the state relates to citizens. Lockdowns normalised an unprecedented level of surveillance and state control over daily life. They also left a legacy: a growing expectation that the government should manage risk, behaviour and outcomes; rather than empower people to take responsibility for themselves.
And that’s why I’m fighting to secure a free future. We need serious and honest conversations about liberty, low taxes, smaller government and individual empowerment to be at the heart of public debate. This requires clarity about what is being lost, honesty about how we got here, and confidence in the ideas that we want to revive - liberty, responsibility and democratic accountability - which have delivered prosperity and opportunity in the past. It’s become increasingly clear that if we want a free future, we must be willing to fight for it.
Why This Matters
Steve Baker and the entire FFF team recognise that winning the argument for freedom requires as many advocates as possible carrying the torch of liberty. In a moment when Britain faces mounting pressures on liberty, prosperity, and opportunity, we need voices unafraid to challenge the consensus and remind people what a genuinely free society looks like. Whether through broadcasting, writing, or public speaking, Eve and Albie are precisely the kind of advocates our movement needs.
Both are acutely aware that Britain faces an existential moment. The state has grown too large. Public spending is unsustainable. Surveillance has become normalised. The institutions that once protected liberty have been hollowed out. The political class has retreated from difficult conversations about trade-offs and limits.
But they also believe, as we do, that renewal is possible. That the ideas of liberty, free markets, and limited government can still capture the British imagination. That citizens, empowered rather than governed, can build a genuinely free society.
Follow Eve and Albie across our platforms. Read their columns. Listen to their appearances. Share their insights. Let’s fight for a free future, together.
Subscribe to Voices for a Free Future on Substack to ensure you don’t miss Eve’s first column (tomorrow) or Albie’s debut (next Thursday). Listen to The Insurgency and The Counter Insurgency podcasts at podcast.fightingforafreefuture.com.